Weblisite.
A technical agency that could finally explain itself at scale.
Weblisite delivers SEO, generative-engine optimization (GEO), AI workflow automation, and custom web builds. Their work is excellent but technical, and they were losing top-of-funnel battles to agencies with louder marketing and worse execution. We built a positioning-led outbound engine that translated their depth into plain-English buyer pain.
The numbers, side by side.
Six metrics that show how the engagement changed the business.
What was actually broken.
Weblisite offered too many things to too many people. The website read like a capabilities deck. Cold outreach felt generic because the offer felt generic. They needed message-market fit per service line, not a single all-purpose pitch.
What we built and shipped.
- Step 1Split the four service lines into four distinct outbound tracks, each with its own ICP, sequence, and offer page.
- Step 2GEO (generative engine optimization) became the spear: a brand-new category most prospects had never heard of, framed around 'be the answer ChatGPT cites'.
- Step 3AI automation track targeted operations leaders with a 'one workflow audit, free' lead magnet.
- Step 4Web dev and SEO tracks ran more traditional cold email plus paid retargeting.
- Step 5Built a single dashboard that showed cross-track pipeline so the agency could shift budget toward whichever track was converting fastest that week.
- ICP
- Heads of marketing, ops, and engineering at 30-500 person B2B companies; mix of SaaS and services.
- Duration
- 100 days
- Channels
- Cold email (4 tracks), LinkedIn DM, Google Ads, LinkedIn retargeting
The 12-week build, plain English.
- Week 1Four-track positioning, dedicated landing pages.
- Week 2-3Sequence build and infra warmup per track.
- Week 4-6All four tracks live, weekly budget reallocation.
- Week 7-10GEO scaled, web dev consolidated, automation audit funnel optimized.
- Week 11+Cross-sell motion built between tracks.
What actually changed in the business.
What the team said after 90 days.
"Splitting the agency into four tracks felt risky and turned out to be the unlock. Each track has its own story now and prospects feel like we built the offer specifically for them."
Want the same engine in your business?
Same setup, same pricing. $200 per shown call, $1,000 setup credited back across your first 5 calls.
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