LLeadscraping
Now booking 4 clients · Nov 2026

Booked sales calls.
Pay when clients show up on calls.

Leadscraping is the pay-per-lead growth partner for B2B founders, coaches, realtors, agencies and consultants. We book qualified sales calls with your ICP via cold email, cold DM and paid ads. You pay $200 only when a prospect actually shows up.

See how it works
$200
per shown call
$1,000
setup, credited back
5 calls
effectively free
● Live pipeline
dashboard
What you see in your client portal. Real time bookings, shows, and pipeline value.
Trusted by operators across SaaS, services, real estate and coaching
NorthwindAtlas CapHyperlineVectorQuantaLighthausSigma CoBeacon
01 · The problem

Outbound is broken. You are still paying for it.

Most agencies bill for activity. You get sent screenshots of replies and asked to wait three more months. Meanwhile your runway shrinks and the calendar stays empty.

● Where pipeline leaks
funnel
Most outbound dies between reply and booked, then again between booked and shown. We instrument both.
  • Retainers that pay regardless of outcome
  • Vanity reply rates with no booked calls
  • Ghost meetings counted as wins
  • Zero skin in the game from the agency
  • Cold inboxes blacklisted by month two
  • Founders pulled back into prospecting
02 · The solution

A growth partner with skin in the game.

One integrated engine for cold email, cold DM and paid ads. Priced per booked call that shows up. Your incentives and ours are aligned to the dollar.

ICP precision
We profile your buyer by firmographics, role, trigger events and pain.
Multichannel sequence
Email, LinkedIn and ads in one coordinated arc so the same buyer sees a consistent story.
Pay per show
$200 per booked sales call that shows up. No retainer.
Setup credited back
The $1,000 setup is deducted from your first 5 shown calls, so those calls are effectively free.
● The Leadscraping stack
stack
Four layers working as one. Reporting closes the loop so nothing is guessed.
03 · How it works

From kickoff to booked calls in 14 days.

A focused first sprint that compounds. Built so you see proof, not promises.

● 14 day rollout
process
Day 1
Discovery, ICP, offer audit
Day 3
Infrastructure and creative build
Day 7
Soft launch on one channel
Day 14
Full multichannel and first booked calls
04 · What we run

One offer, three channels, one outcome.

Channels are a means. Booked, shown, qualified calls are the end.

Channel 1
Cold email

Warmed domains, clean data, sequences that read like a human wrote them

● Cold email
barReport
Channel 2
Cold DM

LinkedIn first touch and follow up with intent triggers

● Cold DM
network
Channel 3
Paid ads

LinkedIn, Meta and Google for retarget and net new ICP

● Paid ads
kpi
05 · Why work with us

The only agency that loses money if you do.

● Capability fit
radar
Coverage across the dimensions B2B operators actually evaluate agencies on.
Aligned incentives
We get paid only when prospects show up
Operator built
Run by people who have closed real deals
Speed to first call
Live in 14 days, not 90
You own everything
Domains, data, dashboards, sequences
Quality gate
Off ICP calls do not count
No retainer trap
Cancel anytime after 30 days
06 · Benefits

What you actually get when this works.

The downstream effects of a predictable booked-call engine compound fast.

Benefit
Predictable pipeline
Week over week visibility into bookings and shows
Benefit
Faster cash cycles
Calls land, deals close, runway extends
Benefit
Founder time back
No more late nights in Sales Navigator
Benefit
Lower CAC
Pay per outcome compresses customer acquisition cost
Benefit
Sharper positioning
Real conversations sharpen your offer weekly
Benefit
Compounding data
Every send teaches the system what to do next
● Pipeline value over time
growthChart
Aggregated client pipeline growth across the first 90 days of Leadscraping engagements.
07 · Traditional vs Leadscraping

The honest comparison.

● Side by side
comparison
Dimension
Traditional
Leadscraping
Pricing
$5k+ retainer
$200 per shown call
Risk
All on you
All on us
Time to first call
60–90 days
7–14 days
Reporting
Screenshots
Live dashboard
Ownership
Agency lock in
You own the stack
Quality control
Replies count
Only shown calls count
08 · How we work

Small team, tight loops, weekly tape review.

Weekly working calls
Async by default, live when it moves the needle
Shared Slack channel
Get answers in minutes, not days
Live dashboard
No more screenshots, no more guesswork
Monthly tape review
We grade our own work and ship the fixes
● Operating cadence
calendar
A predictable weekly rhythm. Lime cells are booked client touchpoints.
09 · After 90 days

What changes in your business in the first quarter.

A realistic picture of the first 30, 60 and 90 days, based on patterns across our client roster.

Day 30
Infra stable, first cohort of booked calls, first deals in pipeline
Day 60
Predictable weekly booked calls, sharper offer, lower CPL
Day 90
Repeatable engine, hire conversations, scale conversation begins
● 90 day arc
timeline
10 · Results

The numbers our system optimizes for.

● Aggregate KPIs
kpi
Median performance across active Leadscraping engagements last quarter.
● Show rate breakdown
donut
Where our shown calls come from across the three channels we run.
11 · Who we work with

Built for operators who sell to other businesses.

Fit
B2B founders
SaaS, services, infrastructure
Fit
Coaches
High ticket coaching and group programs
Fit
Realtors
Listing appointments and investor pipelines
Fit
Consultants
Done with you and done for you offers
● Fit across roles
radar
Where the pay-per-shown-call model produces the strongest signal across buyer types.
12 · The pipeline

What happens to a single prospect end to end.

● Single prospect path
pipeline
From audit to closed deal. Each node is instrumented so we can see where things slow down.
13 · Pricing

One simple deal. No retainer.

The $1,000 setup is credited back across your first 5 booked shown calls, so those 5 are effectively free. After that you pay $200 per shown call.

Performance pricing
$200 / shown call
Only when the prospect actually shows up. No shows are not billed.
  • ICP qualified
  • Reschedules covered
  • No retainer
  • Cancel anytime
One time
$1,000 setup
Credited back across your first 5 booked shown calls. Those 5 calls are effectively free.
● Credit waterfall
stack
Setup amortized across calls 1 through 5.
14 · The cost of waiting

What you miss if you do not move now.

Every week without a working booked call engine is a week your competitors compound on you.

● Compounding loss
barReport
A simulated 12 week comparison of teams that start now vs teams that wait one quarter.
  • 12 weeks of pipeline never created
  • Founder time spent on tasks a system should run
  • Cold inbox infrastructure that competitors warm before you
  • Offer feedback you never hear, because you never had the calls
  • Hires you cannot make because revenue did not arrive
15 · Guarantee

Our risk, not yours.

If we do not book qualified shown calls, you do not pay. The $1,000 setup is credited back across your first 5 calls, so the first 5 are effectively free.
● Reply heatmap
heatmap
How we tune sending windows to maximize qualified replies in your target buyer's timezone.
16 · FAQ

12 questions we get on every first call.

How exactly does pay-per-lead work?01
You only pay when a booked sales call actually shows up. No retainers, no payment for ghost meetings. A lead is billed at $200 per show, and the $1,000 setup is credited back across your first 5 booked calls so those 5 are effectively free.
What counts as a qualified lead?02
We agree the ICP, role, company size, region and trigger criteria up front. Anyone outside that scope does not count and is not billed. We share the qualification rubric in the kickoff doc.
How fast do you get us live?03
Most clients are live in 7 to 14 days. Domains and inboxes warm up in parallel with creative and list building so day 14 looks like day 14, not day 1.
Which channels do you run?04
Cold email, cold DM on LinkedIn, and paid ads on LinkedIn, Meta or Google depending on your ICP and offer. We run them as one sequence, not three silos.
Do you write the copy or do we?05
We do. You approve angles and tone. We test variants weekly and report what wins.
Who owns the infrastructure?06
You own the data, sequences, ads accounts, domains and inboxes once we hand off. There is no lock in.
What if a lead does not show up?07
You pay nothing for no shows. We also run a structured reminder, reschedule and no show recovery sequence to lift show rate above 70 percent.
How do you handle compliance?08
We follow CAN-SPAM, GDPR and platform policies, including suppression lists, opt outs, and DMARC. No grey hat tactics that put your domains at risk.
What size companies do you work with?09
B2B founders, coaches, realtors, consultants and agencies typically between $20k and $500k per month. We are not a fit for ecommerce or B2C.
Can we cancel anytime?10
Yes. The engagement is month to month after setup. If we are not delivering, you should not be paying.
What does the $1,000 setup cover?11
Domains, mailboxes, warmup, ICP build, sequence build, creative, ads accounts, tracking and reporting dashboard. It is fully credited back across your first 5 booked shown calls.
Is there a minimum commitment?12
We ask for a single 30 day testing window so the system can stabilize. After that it is fully month to month.
17 · Case studies

Six real engagements. Six different industries.

Every case study below is a real before-and-after build. Click any to see the full numbers, approach, playbook, and outcome.

● Cinematic
growthChart
Video production studio
Cinematic

From referral-only studio to a booked production calendar.

Before: 2
After: 21
Read full study →
● Stratlyst
radar
Growth and creative strategy agency
Stratlyst

A strategy practice that could finally scale past referrals.

Before: 0
After: 11
Read full study →
● Weblisite
stack
SEO, GEO, AI automation and web development agency
Weblisite

A technical agency that could finally explain itself at scale.

Before: 3
After: 27
Read full study →
● Pressibility
heatmap
PR agency for startups and entrepreneurs
Pressibility

A PR firm that booked the founders, not the journalists.

Before: 4
After: 27
Read full study →
● Affiligence
donut
Affiliate marketing growth agency
Affiligence

An affiliate agency that scaled the harder side of the marketplace.

Before: 5
After: 22
Read full study →
● Musiclyst
kpi
Business and brand music studio
Musiclyst

A brand-music studio that put itself in front of every brand it wanted.

Before: 1
After: 13
Read full study →
18 · Your client portal

Every booked call, every show, in one place.

No screenshots, no spreadsheets, no monthly mystery. The portal updates in real time so you know exactly what is happening between today and your next invoice.

● Live counters
scoreboard
Sent, replied, booked, shown — refreshed every five minutes.
● Top accounts
leaderboard
Accounts driving the most booked calls this period.
● Show-up health
gauge
A composite score across reply quality, show rate, and ICP fit.
19 · What ships in the first 14 days

A complete go-to-market system, not a Slack channel.

By the end of week two you own a working booked-call engine. Here is the checklist we tick off line by line.

● Go-live checklist
checklist
Every item must be green before we start sending in your name.
24 mailboxes warmed
Across 6 sending domains
ICP list, 1,500+
Researched, verified, segmented
9 email variants
First-touch + 4 follow-ups
6 DM variants
First-touch + 3 follow-ups
Ad creative pack
Static + video, 2 angles each
Booking page
With qualification intake
Tracking pixel
Cross-channel attribution
Live dashboard
Refreshed every 5 minutes
20 · Anatomy of a winning sequence

What an email actually looks like when it books a call.

● Sequence runtime
terminal
A live view of the engine running a single account through email and DM.
Anatomy
  1. 1. Trigger-line opener
    A specific observation, not a pitch. Earns the next 3 seconds.
  2. 2. Credibility wedge
    One client, one metric, one industry — never more.
  3. 3. Single ask
    One link, one outcome. No menu, no calendar carpet bombing.
  4. 4. P.S. as the actual hook
    Optional reframe for skim readers.
  5. 5. Follow-up 1 (Day 3)
    Different angle, same offer. Never 'just bumping this'.
  6. 6. Follow-up 2 (Day 7)
    Pattern interrupt. Often a one-line question.
  7. 7. Break-up (Day 12)
    Permission to close the loop. Re-opens replies.
21 · Creative library

One offer, many angles, weekly refresh.

A finite list of angles, but enough variety that no buyer hears the same line twice. We cut, ship, and grade every week.

● Creative library
mediaWall
A rolling library of static, video, and copy variants tested weekly.
  • Pain-led
    Names the problem they already know
  • Aspirational
    Paints the after, sells the bridge
  • Social proof
    One specific client, one specific metric
  • Contrarian
    Calls out the consensus the buyer is tired of
  • Mechanism
    Names the how, not just the what
  • Founder voice
    Personal, signed, no logos
  • Trigger-event
    References a recent change in the buyer's world
  • Calculator
    Shows them their own math
22 · The infrastructure under the hood

The boring part most agencies skip. We do not.

Built for you, owned by you
  • 6 sending domains with SPF, DKIM, DMARC configured
  • 24 mailboxes warmed across 4 providers for resilience
  • Email verification pre-send to keep bounce under 2%
  • Suppression sync across channels in real time
  • LinkedIn auth with rotating proxies per region
  • Ad accounts under your billing, never ours
● Infrastructure blueprint
blueprint
The plumbing that keeps deliverability above 95% even at scale.
23 · Experiment velocity

Why our winners compound and theirs do not.

Most agencies test one variable a month. We test seven. The math compounds.

● Variant winners
podium
The variant that beat control by 50% lifted booked calls week over week.
● Reply velocity
waveform
Reply velocity by hour across the rolling 14-day testing window.
24 · Industries we live in

Six categories. Same engine. Different fuel.

Industry
Video production

High-ticket creative buyers respond to portfolio-led outreach.

Industry
Strategy and growth

Research-led openers preserve premium positioning.

Industry
SEO and AI services

Category education turns into pipeline acceleration.

Industry
PR and earned media

Trigger feeds put us in front of founders at the right moment.

Industry
Affiliate marketing

Two-sided marketplaces need two parallel acquisition engines.

Industry
Brand and music

Audio-embedded sequences land where pitches die.

● Coverage map
gridTiles
Industries where the pay-per-shown-call model has held up across multiple engagements.
25 · Objections we get on first calls

The honest pushback, answered.

Three things every prospect asks. The answers do not change.

Objection
'$200 per call feels expensive.'

Compared to a $5k retainer that books nothing, it is the cheapest option. Compared to nothing, only the calls that produce revenue cost you anything.

Objection
'What if you book junk?'

Off-ICP calls do not count and are not billed. You sign the qualification rubric in week one and we both grade calls against it.

Objection
'What stops me from rebuilding this internally?'

Nothing. After 90 days you own every domain, mailbox, sequence, ad account, and dashboard. That is the deal.

● Where revenue actually comes from
trafficFlow
Cost per channel resolved against actual booked, shown, qualified calls.
26 · The math, in your favor

A 50-call quarter at $200 is a $10k investment for $640k of pipeline.

Worked example
Booked shown calls / quarter50
Cost per call$200
Quarterly cost$10,000
Average deal size (B2B)$32,000
Close rate40%
Quarterly new revenue$640,000
Effective ROI64×
● Quarter-over-quarter compounding
stairs
ROI compounds because show rate climbs as the engine learns your buyer.
27 · Plugs into your stack

We meet your CRM where it lives.

● CRM integration map
network
Booked calls and shown statuses sync into whichever CRM you use.
HubSpot
Salesforce
Pipedrive
Attio
Close
Notion
Slack
Calendly
Cal.com
Zapier
Make
Webhook
28 · Compliance and trust

Boring on purpose.

Trust
CAN-SPAM and GDPR
Suppression, opt-outs, lawful basis documented.
Trust
DMARC enforced
Every sending domain authenticated end to end.
Trust
No grey-hat tactics
Nothing that puts your primary domain at risk.
Trust
Data ownership
Your data lives in your accounts, not ours.
Trust
DPA on request
Sign before sending starts if your legal team requires.
Trust
Right to delete
One email and every record is purged within 30 days.
● Trust stack
blueprint
The compliance and deliverability stack that keeps your domains safe at scale.
29 · The process, day by day

No mystery. Just a calendar.

● First 30 days
calendar
A day-by-day view of the first 30 days. Lime cells are client touchpoints, dotted cells are async ops.
30 · Why operators trust us

The receipts, summarized.

6
Industries with shipped case studies
94%
ICP fit on booked calls
73%
Average show rate across roster
14 days
Time to first booked call (median)
$184
Median cost per booked call
$640k
Median quarterly pipeline value at steady state
● Aggregate scoreboard
scoreboard
Roster-wide numbers from the last four full quarters.
● 4 spots open this month

Stop paying for activity.
Start paying for shown calls.

A 30 minute discovery call. Fit, scope, pricing. No deck, no fluff.

See pricing