PR agency for startups and entrepreneurs

Pressibility.
A PR firm that booked the founders, not the journalists.

Pressibility helps startups and entrepreneurs land press, podcasts, and earned media in tier-1 outlets. Their results were strong but the inbound was inconsistent. We rebuilt their acquisition motion around outbound to founders who had just raised, just launched, or just hit a credible milestone.

All case studies

● Pressibility

heatmap

Pressibility · PR agency for startups and entrepreneurs

Discovery calls / mo

Time to first booked call

Day 7

Show rate

79%

Press placements / quarter (clients)

112

01 · Before vs after

The numbers, side by side.

Six metrics that show how the engagement changed the business.

Metric

Before

After

Delta

Founder calls / mo

+575%

Reply rate (trigger email)

n/a

22.1%

best in cohort

Close rate

31%

38%

+7 pts

Avg engagement size

$9,400

$14,200

+51%

Time-to-coverage

n/a

21 days

below target

Pipeline / quarter

$84k

$510k

+507%

● Pipeline curve

growthChart

Pipeline value over 90 days for Pressibility.

● KPI snapshot

kpi

Aggregate KPIs after 90 days of engagement.

02 · The challenge

What was actually broken.

PR is a trust sale and a timing sale. The agency was great at delivery but had no way to be in front of founders at the exact moment those founders needed coverage. They were also competing against in-house comms hires and DIY platforms.

● Pipeline leak

funnel

Where the prior engine was losing prospects.

03 · The approach

What we built and shipped.

Step 1
Built a daily trigger feed: new funding announcements, product launches, executive hires, conference speaking slots.
Step 2
Authored a cold email sequence that opened with a specific recent moment ('saw you closed your Series A two weeks ago') and offered a 15-minute press-fit teardown, not a pitch.
Step 3
Layered LinkedIn DM 4 days after first email touch, with a different angle each time.
Step 4
Ran Meta and LinkedIn ads to founder lookalikes of recent clients, driving to a 'press readiness scorecard' lead magnet.
Step 5
Set up a no-sell intro call: 15 minutes, 1 outcome (yes or no fit), no proposal pressure.

Engagement specs

ICP: Founders and CEOs of pre-Series-A through Series-B startups, $1M-$50M ARR, with a recent milestone.
Duration: 75 days to steady state
Channels: Trigger-based cold email, LinkedIn DM, Meta Ads, LinkedIn Ads

● Channel stack

stack

The channels we ran for Pressibility.

04 · Week-by-week

The 12-week build, plain English.

● Engagement arc

timeline

Five milestones from kickoff to steady state.

Week 1Trigger feed built, sequence authored, infra warmed.
Week 2First 400 trigger emails sent, DM follow-up layered.
Week 4Ads live to founder lookalikes.
Week 6Scorecard lead magnet converting at 6.2%.
Week 10Steady state at 24-30 calls / mo.

05 · The outcome

What actually changed in the business.

Pressibility now books 24-30 founder discovery calls per month and converts 38% into 90-day press engagements. The trigger feed alone produced a 22% reply rate, the highest the agency had ever seen.

● Channel mix

donut

Where the booked calls came from after 90 days.

06 · In their words

What the team said after 90 days.

"The trigger sequences are the difference. Founders feel seen, not pitched at. By the time we get on the call they already know what we do and why now matters."

— Pressibility team

07 · What's next