Video production studio

Cinematic.
From referral-only studio to a booked production calendar.

Cinematic is a high-end video production studio serving B2B brands, founders, and product companies. They had a portfolio that closed every deal they pitched, but no system to fill the pitch room. We built a cold outbound and paid ads engine that put their reel in front of the marketing leaders most likely to write a 5-figure production check.

All case studies

● Cinematic

growthChart

Cinematic · Video production studio

Channels live

Time to first booked call

Day 9

Reply rate (email)

11.4%

Pitch-to-close rate

34%

01 · Before vs after

The numbers, side by side.

Six metrics that show how the engagement changed the business.

Metric

Before

After

Delta

Booked discovery calls / mo

+950%

Show rate

55%

77%

+22 pts

Avg deal size

$18,400

$25,400

+38%

Sales cycle

47 days

29 days

-38%

Pipeline value / quarter

$92k

$640k

+595%

Cost per booked call

n/a

$184

below target

● Pipeline curve

growthChart

Pipeline value over 90 days for Cinematic.

● KPI snapshot

kpi

Aggregate KPIs after 90 days of engagement.

02 · The challenge

What was actually broken.

Cinematic relied entirely on referrals and inbound. Pipeline was lumpy. One slow month meant production crew was sitting idle while overhead kept burning. They needed a predictable engine that filled the calendar without diluting the brand or turning the studio into a content farm.

● Pipeline leak

funnel

Where the prior engine was losing prospects.

03 · The approach

What we built and shipped.

Step 1
Reframed positioning around outcomes (brand films that move pipeline) instead of services (we shoot video).
Step 2
Built three ICP segments: Series-A to Series-C founders, B2B marketing leaders at 50-500 person companies, and product launch teams.
Step 3
Authored 9 cold email and 6 LinkedIn DM variants tied to specific buying triggers: funding rounds, new product launches, executive hires.
Step 4
Layered LinkedIn paid retargeting on every touched account, with native-video ad units cut from the studio's own reel.
Step 5
Stood up a booking page with a 3-question intake so calls arrived pre-qualified to budget, timeline, and creative scope.

Engagement specs

ICP: Marketing leaders and founders at 50-500 person B2B companies that just raised or just launched.
Duration: 90 days from kickoff to steady state
Channels: Cold email, LinkedIn DM, LinkedIn Ads, Retargeting

● Channel stack

stack

The channels we ran for Cinematic.

04 · Week-by-week

The 12-week build, plain English.

● Engagement arc

timeline

Five milestones from kickoff to steady state.

Week 1ICP segmentation, reel re-cut into ad units, intake form, infra warmup.
Week 2First 600 sends, first 80 DMs, retargeting live.
Week 4Sequence v2 based on what triggered replies, ad creative refresh.
Week 8Tier-by-tier ICP split, premium track for $50k+ accounts.
Week 12Steady state at 18-24 booked calls / mo.

05 · The outcome

What actually changed in the business.

Cinematic moved from 1-2 inbound discovery calls per month to 18-24 booked, qualified production discovery calls per month, with show rate above 75%. Average project value rose 38% because every call arrived pre-framed on outcomes, not deliverables.

● Channel mix

donut

Where the booked calls came from after 90 days.

06 · In their words

What the team said after 90 days.

"We stopped wondering where next month's projects were coming from. The calendar fills itself now and the calls are people who already understand what we charge and why."

— Cinematic team

07 · What's next