Business and brand music studio

Musiclyst.
A brand-music studio that put itself in front of every brand it wanted.

Musiclyst writes and produces custom music and sonic branding for businesses, ad agencies, and media companies. The work is iconic but the buyer is narrow and hard to reach. We built a hyper-targeted outbound motion that put their portfolio in front of brand and creative leaders at companies that actually have a sonic-identity budget.

All case studies

● Musiclyst

kpi

Musiclyst · Business and brand music studio

Calls / mo

Time to first booked call

Day 11

Show rate

81%

Pre-call brief completion

87%

01 · Before vs after

The numbers, side by side.

Six metrics that show how the engagement changed the business.

Metric

Before

After

Delta

Creative consult calls / mo

+1200%

Reply rate (audio sequence)

n/a

18.4%

best in cohort

Close rate

22%

36%

+14 pts

Avg project value

$11,800

$24,600

+108%

Show rate

61%

81%

+20 pts

Pipeline / quarter

$58k

$430k

+641%

● Pipeline curve

growthChart

Pipeline value over 90 days for Musiclyst.

● KPI snapshot

kpi

Aggregate KPIs after 90 days of engagement.

02 · The challenge

What was actually broken.

Sonic branding is a small but high-value category. The buyers are CMOs, brand directors, and creative leaders at consumer and enterprise brands. They rarely respond to generic outreach and the work has to be heard, not pitched, to land.

● Pipeline leak

funnel

Where the prior engine was losing prospects.

03 · The approach

What we built and shipped.

Step 1
Built an ICP list of 1,800 brand and creative leaders at companies with recent rebrands, new campaigns, or fresh CMO hires.
Step 2
Authored a cold email sequence with a 15-second audio sample embedded as a hosted landing page, not an attachment.
Step 3
Followed up on LinkedIn with a soundtrack-to-the-prospect's-brand reel cut to their actual ad creative.
Step 4
Layered LinkedIn ads targeting brand and agency professionals with a sonic-identity audit lead magnet.
Step 5
Set up a 20-minute creative consult call: pre-call brief, 1 reference track, 1 recommended direction.

Engagement specs

ICP: CMO, brand directors, head of creative at $50M+ consumer or B2B brands; ad agency creative directors.
Duration: 85 days
Channels: Cold email with audio, LinkedIn DM with custom reel, LinkedIn Ads

● Channel stack

stack

The channels we ran for Musiclyst.

04 · Week-by-week

The 12-week build, plain English.

● Engagement arc

timeline

Five milestones from kickoff to steady state.

Week 1ICP refinement, audio sample landing pages, custom-reel template.
Week 2-3First sequences live, LinkedIn reel personalization layer.
Week 4-6Ads layer added, audit lead magnet converting.
Week 7-10Steady state at 11-14 consult calls / mo.
Week 11+Agency partnership track opened as second wedge.

05 · The outcome

What actually changed in the business.

Musiclyst booked 11-14 creative consult calls per month with brand and creative leaders that match their ideal client profile, and converted 36% into 4-6 figure sonic identity projects.

● Channel mix

donut

Where the booked calls came from after 90 days.

06 · In their words

What the team said after 90 days.

"Embedding the audio sample changed the response game. People listen first and respond as humans, not buyers. The whole call dynamic shifts before we even meet."

— Musiclyst team

07 · What's next